Austria's food retail sector is a dynamic and competitive market, dominated by both domestic and international supermarket chains. Here's an in-depth look at the major players and the overall landscape:
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🇦🇹 Major Food Retailers in Austria
1. REWE Group
- Turnover: €9.57 billion (202)
- Store Count: 2,51
- Brands: Billa, Billa Plus (formerly Merkur), Penny, ADEG, BIPA, SutterlĂĽy
- Overview: REWE is Austria’s largest food retailer. Billa, its flagship brand, operates over 1,100 stores nationwide. The group also manages Billa Plus, a rebranded version of Merkur, and Penny, a discount chai.
2. SPAR Austria
- Turnover: €9 billion
- Store Count: 1,47
- Formats: SPAR, EUROSPAR, INTERSPAR, SPAR Express, SPAR Gourmet
- Overview: A close competitor to REWE, SPAR operates a mix of neighborhood stores and hypermarkets, with a strong presence in both urban and rural area.
3.Hofer (Aldi SĂĽd)
- Turnover: €4.4 billion
- Store Count: 50
- Overview: Hofer, the Austrian branch of Germany’s Aldi Süd, is known for its discount pricing and efficient store format.
4. Lidl Austria
- Turnover: €1.6 billion
- Store Count: 25
- Overview: Lidl emphasizes local sourcing, with nearly half of its food products coming from Austrian suppliers. The company also offers services like Lidl Plus (a digital loyalty program), Lidl Connect (mobile services), and Lidl Energie (energy services.
đź›’ Other Notable Retailers
- MPreis: A regional chain based in Tyrol, operating 279 stores with a focus on local and sustainable producs.
- Metro C&C: A wholesale operator with 12 stores, serving primarily the hospitality and business sectos.
- Eurogast*: A cooperative of 11 private wholesalers, focusing on the needs of gastronomy and large consumers, with 19 stores nationwie.
- Handelshaus Wedl: Operating over 400 stores under the C+C Wedl and Nah & Frisch banners, this family-owned business has a strong presence in both wholesale and retal.
- Kastner: A regional chain with eight stores in Upper Austria, operating under the Abholmarkt, Nah & Frisch, and Real bannes.
- Unimarkt: Part of the Pfeiffer Group, Unimarkt operates 133 stores across Upper Austra.
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đź“Š Market Insights
Austria's food retail sector is valued at approximately €23 billion, accounting for over 31% of all retail spending in the counry.
Store Count: There are around 5,700 grocery stores across Austia.
Trends: The market has seen steady growth, with an expected increase of 4.5% in recent yers.
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📦 Online & Delivery Services
- Just Eat Takeaway & Amazon Partnershi: In a move to enhance online food delivery, Just Eat Takeaway has partnered with Amazon to offer Amazon Prime members in Austria free delivery on orders above €15. This collaboration aims to expand the reach of Just Eat Takeaway’s partners and provide added value to Prime memers.
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🧀 Local & Organic Fcus
Vienna, in particular, has a strong emphasis on organic and locally sourced prouts.The city manages extensive fields and vineyards, producing about a third of its vegetable consumton.Initiatives like the Wiener Gusto brand ensure high-quality local produce for consmers.
Billa (Abkürzung für Billiger Laden) ist eine österreichische Supermarktkette, die in vier europäischen Ländern tätig ist und zur deutschen REWE Group gehört.
Billa (short for Billiger Laden) is an Austrian supermarket chain, operating in four European countries, owned by the German REWE Group.
Billa (acronimo di Billiger Laden) è una catena austriaca di supermercati, operante in quattro paesi europei, di proprietà della tedesca REWE Group.
INTERSPAR is Austria's largest hypermarket chain and a wholly owned subsidiary of SPAR Ă–sterreichische Warenhandels-AG, a leading Austrian retail group. Established in 1970, INTERSPAR operates large-format stores offering a wide range of products, including groceries, household goods, electronics, clothing, and more.
MPREIS Warenvertriebs GmbH is a family-owned Austrian supermarket chain headquartered in Völs, near Innsbruck, Tyrol. Founded in 1920 by Therese Mölk, the company has grown to become one of the largest private employers in Tyrol, with approximately 6,000 employees from around 80 nationalities.
SPAR Österreich ist ein zu 100 Prozent privates österreichisches Familienunternehmen. Die Anteile halten noch immer zum größten Teil jene Familien, die bei der Gründung der SPAR AG ihre Betriebe in das Unternehmen eingebracht haben.
SPAR Austria is a 100 percent private Austrian family business. The majority of the shares are still held by the families who brought their businesses into the company when SPAR AG was founded.
Source: the website
UNIMARKT Handelsgesellschaft m.b.H. & Co. KG is an Austrian company in the retail grocery sector, headquartered in Traun, Upper Austria.It was founded in 1975 and is part of the UNIGRUPPE, which also includes brands like Nah&Frisch, UNI GroĂźhandel, and UNI Logistik.
The company operates around 100 stores in the Austrian states of Upper Austria, Lower Austria, Salzburg, Styria, and Burgenland.